The Business Boat Buchkatalog

Running a boat is like running a business, running a business is like running a boat!" In this book, the author presents a simple, yet comprehensive method to better understand and visualise general business structures and conditions, as well as more complex Leadership Management practices. He does this by illustrating, analysing and applying a personally developed boat model called The Business Boat to various business aspects, procedures and situations. In the first sections, the paper introduces the fundamental similarities between boats and businesses, three of today's most essential Leadership Management disciplines and the application of the Business Boat model in various significant business scenarios. The final section centres on the practical application of two general business models and the development of business scenarios, in order to demonstrate just how effectively Leadership Management tools can be implemented on the Business Boat.