Artikelnummer | 9783656005100 |
---|---|
Produkttyp | Buch |
Preis | 28,50 CHF |
Verfügbarkeit | Lieferbar |
Einband | Kartonierter Einband (Kt) |
Meldetext | Folgt in ca. 10 Arbeitstagen |
Autor | Keller, Andreas |
Verlag | Grin Verlag |
Weight | 0,0 |
Erscheinungsjahr | 20110914 |
Seitenangabe | 24 |
Sprache | ger |
Anzahl der Bewertungen | 0 |
Strategic Decision Making - A Case Study Review Buchkatalog
Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.8, University of Strathclyde, Sprache: Deutsch, Abstract: This paper describes the potential benefit of decision analysis, a process helping decision makers to gain a deeper understanding of their complex issues they face. Especially in the world of corporate business many decisions are complicated and need to consider a wide range of criteria and issues. Multiple Attribute Value Analysis (MAVA) addresses the issues of problem structuring as a useful support for decision making in practice, and for this purpose I will use V.I.S.A1 software to document and structure the decision making process. This paper is divided into three chapters/tasks. . Chapter 1: Reports on an investigation into ADMECO's strategic decision making process . Chapter 2: Reflections on the use of Multiple Attribute Value Theory (MAVT) . Chapter 3: A descriptive analysis of a case study: Giving up the smoke: A major institution investigates alternatives to being sited in the city
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