Dienstleistungsmarketing in Verkehr und Logistik Buchkatalog

»Service Marketing in the Logistics and Traffic Industry« This Book explains the components of service marketing in relation to the transport industry. In this context the service marketing process as well as the operative tools of service marketing are explained. This Textbook provides the reader with the necessary tools for the decision making process on the side of the logistics service provider as well as for the local public transport. The explanations are supplemented by practical examples.