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»The Cost of Free Services. Personal Data as New Means of Payment« Consumers are increasingly »paying« for digital services with their personal data. However, consumers and entrepreneurs do not participate equally in the value creation with personal data. Matthias Walker examines how this discrepancy in value creation, which is to the disadvantage of consumers, can be countered. Particular focus is placed on the creation of an absolute right to data and the significance of the EU Digital Content Directive.