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Principles and Practice of Marketing

Principles and Practice of Marketing

Jobber, David / Ellis-Chadwick, Fiona
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:. The role of AI in Fashion Retailing to enhance the customer experience.. How Dr. ...

91,00 CHF

The Economics of European Integration

The Economics of European Integration

Baldwin, Richard / Wyplosz, Charles
The seventh edition of The Economics of European Integration provides students with an accessible presentation of the facts, theories and controversies that are driving rapid change at the heart of Europe. This new edition covers crucial updates on the impact of Brexit and Covid-19 and offers an expert analysis of the contemporary status of integration within the European Union.Key Features ...

91,00 CHF

Foundations of Marketing

Foundations of Marketing

Fahy, John / Jobber, David
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight ...

80,00 CHF

SPSS Survival Manual

SPSS Survival Manual

Pallant, Julie
The SPSS Survival Manual throws a lifeline to students and researchers grappling with this powerful data analysis software.In her bestselling guide, Julie Pallant takes you through the entire research process, helping you choose the right data analysis technique for your project. This edition has been updated to include up to SPSS version 26. From the formulation of research questions, to ...

71,00 CHF

Personality Psychology

Personality Psychology

Larsen, Randy / Buss, David / Wismeijer, Andreas / Song, John / Berg, Stephanie van den
Personality makes us who we are and influences every aspect of our lives - from how we interact withothers, to how we respond in stressful situations. Personality Psychology uses a unique organizationalframework to explore the six key domains of knowledge about personality - Dispositional, Biological, Intrapsychic, Cognitive/Experiential, Social/Cultural and Adjustment. This third edition focuses on the scientificbasis of current understanding, ...

84,00 CHF

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