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Das Event im Marketing

Das Event im Marketing

Mueller, Wolfgang Philipp
Das Event erfreut sich im Marketing zunehmender Beliebtheit. Seine Professionalisierung im Eventmarketing gibt Zeugnis davon. Dieses Buch behandelt die Frage, wie ein Event entsteht, welche philosophischen und pädagogischen Ansätze ihm zu Grunde liegen, welche Vorstellung vom Menschen hinter den im Marketing verwendeten Events steckt und schließlich welche Zukunft das Event- Phänomen für die Wirtschaft hat.

66,00 CHF

A dynamic model of fish for the management of herbivory on coral reefs

A dynamic model of fish for the management of herbivory o...

A population model of the stoplight parrotfish (Sparisoma viride) was developed to support the management of reef resilience. The model is in discrete-time and structured by size and habitat occupation, and simulates the abundance of S. viride as a function of natural mortality, individual growth, and recruitment. The model was developed and calibrated with a time series of S. viride ...

54,90 CHF

Hand book on psychotropic drugs

Hand book on psychotropic drugs

This ready reference material on psychotropic drugs has been prepared for clinical use by nursing students and nurses assigned to the psychiatric ward of Jimma University Teaching Hospital. It is hoped that this hand book will provide quick information on dosage, action, indications, contra-indications and the side effects of the psychotropic drugs which are commonly and currently available, prescribed (administered) ...

54,90 CHF

India's Look East Policy: Impact on the North East Region

India's Look East Policy: Impact on the North East Region

The early 1990s witnessed the collapse of the Soviet Union and the end of the Cold War accompanied by rapid economic advancement of China in the international sphere. On the other hand, India witnessed the weakening of its economy with virtual depletion of its foreign exchange reserves and the beginning of liberalisation, all of which brought it closer to reviving ...

75,00 CHF

Technology Adoption and Integration in a Developing Nation

Technology Adoption and Integration in a Developing Nation

This book is about a study that was conducted at a University in the developing nation of Malawi to investigate prevailing levels of utilization of computer technologies and factors that facilitate and hinder use of such technologies in teaching. It uses Rogers' Diffusion of Innovations Theory and Dan Surry's Instructional Technology Diffusion Model to uncover the processes that the University ...

88,00 CHF

Hassan Fathy

Hassan Fathy

This book examines the life and career of the Egyptian architect Hassan Fathy (1900-1989), who is considered as the father of earth architecture worldwide. It deals with the architect's biography and contains a detailed account of his childhood, family background, and education. The book discusses the influences of both the Egyptian vernacular and Islamic architecture on shaping Fathy's architectural identity. ...

68,00 CHF

Islâm'in Ilk Döneminde Kölelik

Islâm'in Ilk Döneminde Kölelik

Bu arastirmada kölelik Abbasilerin ilk yüzyilindaki uygulamalariyla ele alinmakta, konu etrafindaki tartismalara deginilmekte ve bilimsel bir yöntem ve üslupla, Islam tarihindeki kölelik uygulamalariyla ilgili elestirilere cevap verilmektedir. Çalismada, günümüzün yükselen degerleri olan özgürlükler ve insan haklari baglaminda kölelik olgusuna tarihî perspektiften bakilmakta, okuyucuya bir bakis açisi sunularak yasanmis ilginç olaylarla konunun bilinmeyen noktalari gün isigina çikarilmaktadir.

116,00 CHF

Influences of Cultural Diversity on Corporate Philosophy and Culture

Influences of Cultural Diversity on Corporate Philosophy ...

Harms, Yvonne
The aim of the research project was to investigate how internationally operating companies deal with the influences of cultural diversity upon the company philosophy and subsequently their company''s culture. The writer focussed on a typical Middle-European German culture in close quarter with a Mediterranean Maltese culture. The study relates to the direction setting tasks of strategic management and/or planning efforts ...

104,00 CHF

Falsity, Fronting, Future

Falsity, Fronting, Future

Falsity, Fronting, Future explores issues of race and representation, specifically looking at issues of racial expectation, racial stereotyping, and views on bi-racialism. It focuses on black North American authors. By examining Percival Everett's Erasure, Dionne Brand's What We All Long For, and Barack Obama's Dreams from my Father, and looking at the writings of a number of critics on race ...

82,00 CHF

The Netherlands 2028

The Netherlands 2028

Sometimes, organising mega-events such as the Olympics is compared to war: an unprecedented mobilisation, acceleration of innovation, rapid transformation of inefficient structures and a strong vision that is setting social cleavages aside and fosters unity, are some of the effects caused by war and, fairly, also by such mega-events." - Panagiotis Getimis & Nikos HlepasThis report encompasses the quote above ...

94,00 CHF

Absolute Relativity

Absolute Relativity

welcome to the absolute physics. this book is one of the related books to the absolute absolute physics that it is on the publishing. in fact many of books that along the physics will be published are under a total name absolute physics. in fact it is appeared no a new foundation for physics with the new laws and equations. ...

68,00 CHF

Assessment of perceived parental influence on substance use

Assessment of perceived parental influence on substance use

The result of this study shows that the last twelve month prevalence of khat chewing, shisha smokes, cigarette smoking, alcohol drinking and use other drugs were 10.4%, 5.5%, 7.8%, 37.8% and 3.0% respectively. The cumulative prevalence of substance use for last twelve month (use of one type of substance at least once) was 41.56%. The results also shows that perceived ...

68,00 CHF

Absolute physics

Absolute physics

Then we have answered to the questions like the Compton effect and conservation of energy that how they are compatible by these three equivalencies and we have introduced the absolute physics axioms like the axiom of unification and existence and ultimately we have introduced true face of time and mass and speed and we show here that the physics is ...

82,00 CHF

Theoretical perspectives and research findings on cooperative learning

Theoretical perspectives and research findings on coopera...

Cooperative learning has been the centre of worldwide attention because it has been shown to have strong effects on student learning, as well as other positive outcomes. Although the academic, social, affective and psychological outcomes of students taught by cooperative learning are more positive compared with students taught by the traditional teaching method, there are many misunderstandings and disagreements about ...

41,90 CHF

Systemcheck: Corporate Governance

Systemcheck: Corporate Governance

Kleymann, Linda
Zu einem der meist diskutierten Managementthemen in den letzten Jahren hat sich die Thematik der Corporate Governance entwickelt. Ausgelöst durch zahlreiche Unternehmenskrisen, Zusammenbrüche und Skandale sorgt die Diskussion um Corporate Governance, als rechtlicher und faktischer Ordnungsrahmen einer verantwortungsvollen Unternehmensführung und -überwachung, nicht nur in Deutschland, sondern weltweit für öffentliches Interesse. Auf der Suche nach einer Lösung für eine effiziente Anwendung ...

66,00 CHF

Efficient Decision Procedures for Validation

Efficient Decision Procedures for Validation

Strichman, Ofer
This dissertation focuses on two subjects in formal verification. The first subject is the development of methods and tools for the formal verification of compilers. We offer the Translation Validation approach, according to which the translation of the compiler is validated after each run. The evidence from applying translation validation to two compilers proves that this approach has some strong ...

66,00 CHF

Conceptual physics in Junior High School

Conceptual physics in Junior High School

Mualem, Roni
Studies indicate that qualitative understanding of phenomena, as expressed in students' explanations and predictions, is not satisfactorily achieved by most high schools and college graduate students. Even after instruction of basic domains such as introductory mechanics, students' conceptual understanding of topics remains almost unchanged. We argue that it can be done by unpacking the difficulties that are faced in this ...

66,00 CHF

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