Gender Advertisments. Geschlechterklischees in der Werbung
Essay aus dem Jahr 2010 im Fachbereich Frauenstudien / Gender-Forschung, Universität Konstanz, Sprache: Deutsch, Abstract: "Advertising is specifically designed to be interpreted in a given way. One of the preconditions for uniform interpretation and, presumably, uniform commercial practice, is therefore that the form is based on general concepts or prejudices in its target group's society." Die Medien haben eine unbestritten ...