Integrated Marketing Campaign
Projektarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, 7, Hanzehogeschool Groningen (International Business School), Sprache: Deutsch, Abstract: This report gives solutions on how a small sized research center (ALIFE), without established identity, can promote itself in the Business-to-Business market to successfully achieve the communication objectives of creating awareness, interest and preference ...