Kundenbindungsprogramme als Instrument des Customer Relat...
Inhaltsangabe:Einleitung: ¿Football is now a major leisure industry, and the days of taking a fan¿s loyalty for granted are long behind us. We have to treat our supporters as well as possible ¿ they have the choices. They don¿t have to spend their time or money with us¿. Jamal Kandhia, IT-Manager, FC Derby County. Professionalisierung und Kommerzialisierung halten zunehmend Einzug ...